the material lookout
digital twinning

For ages, materials have been imitated into other forms to suit our ever-changing needs. In the sixties, for example, skeuomorphism was a well-loved design principle that introduced less labour intensive materials into our lives. Wood grains and patterns were imprinted onto laminate flooring, thus democratising a popular yet pricey aesthetic. By mirroring labour intensive materials into affordable twins, luxury became available to all.